No purchase necessary. Void where prohibited. The Promotion is open to legal residents of the United States who are residing in one of the 50 United States or the District of Columbia and who are at least 18 years of age or older at the time the Promotion commences. Employees of Humana Innovation Enterprises, Humana, Inc., Launchfire Interactive, Inc., and Market Bridge Corporation (the “Promotion Entities”) are not eligible to participate. The My Well-Being Challenge will run from November 15, 2013, at 9:00 a.m. EST, through March 21, 2014, at 11:59 EST. Approximate retail value of all prizes is $6,425. Subject to official rules available at www.pictureofwell-being.com/rules.